Clients and case studies
Since 2002 we have trained leaders, specialists and entire organisations to communicate clearly and persuasively – in ministries and government agencies, in professional associations and in companies in Denmark and abroad. Here you can see what we have done with our clients, how we approached it and what it led to.
Selected clients
Presentation skills and spoken rhetoric
Specialists and leaders who get their message across – to customers, colleagues and decision-makers.
Ørsted
Ørsted Academy's Communication & Presentation course – and a long-term partner to specialists and leaders since 2012.
Read the case study →BankInvest
Portfolio managers and specialists who present investments and sustainability sharply to clients and partners.
Read the case study →Carnegie
Expert presentations with personal impact – as part of the bank's internal development program.
Read the case study →Danish Tax Agency (SKAT)
The executive team and the staff who prepare the directors' presentations got the same rhetorical toolkit.
Read the case study →VELUX
Shorter decision papers, presentations with impact and meetings that lead to decisions.
Read the case study →Netcompany
Project managers who build trust with clients – even when a project is in crisis.
Read the case study →Sobi – An international training program (PACE) in credibility, storytelling and handling critical questions from doctors in new markets.
Struers – Application specialists who train customers were coached in impact and learning – with observation, video training and follow-up.
IDA – The Danish Society of Engineers – Regular provider of 'Communicating expertise for specialists' – sold-out groups of engineers.
Novo Nordisk – A management team gained more impact in dynamic presentations and status meetings.
Rockwool – Leaders practised strategy presentations for the Management Board, from key message to delivery.
Genzyme – More than 100 employees learnt to persuade busy doctors to detect rare diseases.
UK Trade & Investment (British Embassy) – An English-language program in persuasive presentations at meetings and conferences.
Alectia – Engineers learnt how body language, emotions and relationships shape decisions.
Skive Municipality – Educational Psychology Service – Three training days in targeted messages and credible presentations for the whole service.
Alm. Brand – Managers who present to senior management practised body language, argumentation and PowerPoint.
LandboUngdom – Volunteers about to teach in Morocco learnt to teach through an interpreter and across cultures.
Written rhetoric and plain language
Letters, briefs and decision papers that get read, understood and acted on.
Danish Patent and Trademark Office
Letters customers understand and act on – tested on real customers.
Read the case study →Danish Debt Collection Agency
From legal clauses to communication at eye level – in letters to one in five Danes.
Read the case study →Danish Nurses' Organisation
A shared language for decision papers across the secretariat – from the executive to staff.
Read the case study →Ministries and government agencies
Briefs and recommendations that help the minister and management – at the Ministry of Employment, the Danish Health Data Authority and the Ministry of Education.
Read the case study →VELUX
Shorter decision papers, presentations with impact and meetings that lead to decisions.
Read the case study →Gjensidige – Claims handlers, lawyers and insurance agents learnt to write clearly and with the customer in mind, based on Gjensidige's eight writing principles – with individual feedback on their own texts.
Danish Agency for Modernisation – Better case briefs: management put its requirements into words and staff got practical writing tools. 'No good brief without a good request.'
A.P. Moller – Maersk – Economists and lawyers in Group Finance learnt to build PowerPoint decision papers that are easy to follow and persuasive for the executive board.
Danish Travel Guarantee Fund – Standard letters and guidance on complex calculations were rewritten, with a clear lift in relevance, structure and tone.
Capital Region of Denmark – Writing courses and a management workshop for most of the organisation: the key point first, less legal language and a shared writing guideline.
Danish Association of Biomedical Laboratory Scientists – A program for the whole secretariat in sender profile, tactical communication and practical writing – plus training for elected representatives.
Danish Board of Equal Treatment – The lawyers worked on the annual report: reader focus, stiff phrasing, fact boxes and structure.
Local Government Denmark (KL) – Consultants learnt to write engaging, personal speeches – for a politician.
Aarhus University – Speechwriting for officials supporting the rectorate and faculty management.
Leadership communication and strategy
Leaders who create meaning, direction and engagement – even when the message is difficult.
Nykredit
Leadership communication for several hundred leaders at every level – from the executive board to branch managers.
Read the case study →Danske Bank
'Yes, please' to the red report: difficult messages that land – with participants from ten countries.
Read the case study →Ørsted
Ørsted Academy's Communication & Presentation course – and a long-term partner to specialists and leaders since 2012.
Read the case study →SimCorp – The HR leadership team built a strong change story, mapped resistance and developed messages for every audience.
DTU – Technical University of Denmark – Leaders across many disciplines learnt to turn strategy into action and communicate it both down and up.
Nordea – Specialists becoming managers learnt to lead with meaning on the 'soapbox'. Nordea is one of our longest-standing clients.
Middelfart Sparekasse – A leadership day on change communication, the soapbox speech and effective meetings.
Nybolig – A leadership academy with motivational talks and coaching conversations, practised on the leaders' own cases.
Cembrit – A long-term sparring partner for senior management through an international turnaround: individual training, message training and advice.
COWI – Workshops and individual training for directors on handling dissatisfaction while setting the direction.
Novozymes – Production managers learnt to persuade senior management to invest – in person and in writing.
Hillerød Municipality – A centre manager sharpened their communication through a leadership program with modules and individual training.
Secunia – An individual program with video training ahead of a major international keynote.
Meeting leadership and argumentation
Shorter meetings, clearer decisions and arguments that persuade.
Danish Veterinary and Food Administration
Fewer and better meetings – with documented results in every department.
Read the case study →National Social Appeals Board
Courses in appeal-meeting leadership, repeated year after year in Copenhagen and Aalborg.
Read the case study →Køge Municipality
Meeting leadership for the municipality’s chairs – with three weeks to try the tools between course days.
Read the case study →ATP – Staff practised persuasive argumentation on their own cases: stakeholder analysis, the stages of an argument, handling counter-arguments and framing.
Danish Financial Supervisory Authority – Officials and lawyers practised argumentation – 'practical, but grounded in theory', as one participant put it.
City of Copenhagen – Long-term provider of internal courses in written and spoken communication and meeting leadership – tailored to a complex political organisation.
KOMBIT – Managers practised performance, salary and development conversations on video with individual feedback.
CAU – A board rehearsed its negotiation with SAS the day before – credibility, body language, seating and counter-arguments.
What our clients say
I have just completed the most valuable course in my adult life. It was a PowerPoint course that was actually a course in communication and the ability to focus your argumentation.
Kenny Nielsen, Treasury Officer, A.P. Moller – Maersk
Learning about rhetoric from Rhetorica is like opening a box of possibilities.
Niels Gregers Hansen, Head of HR, Nordea
The course focuses on the challenges in our work, where we often have to deliver at very short notice. That makes it highly relevant and useful.
Participant, Danish National Police
I'm very pleased with the course and its content. We came away with really good tools and rules of thumb that are easy to use day to day.
Participant, Legal Adviser to the Danish Government (Kammeradvokaten)
