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Articles on rhetoric and communication

Articles on rhetoric and communication from Rhetorica: practical advice and tools for presentations, meetings, written communication, argumentation and leadership communication. The articles build on research and on our experience training leaders and specialists since 2002.

Persuasion and argumentation

How to persuade – good reasons and strong positions

Speaker using confident body language

5 winning traits – persuade with your body language

Meeting table with notes, pens and coffee cups during a client meeting

10 tips for difficult client meetings

Reading glasses over the entry ‘Ethos’ in a dictionary of rhetoric

The 4 As of objection handling: acknowledge, ask, adapt, answer

White sign with three arrows pointing in different directions

Strategy implementation

Person holding hands over head in winning 'yes' posture

Does your body language distract attention from your message?

Man standing on chair using megaphone

Deadly (boring) PowerPoints

Woman saying something while holding her hand to her mouth as if wanting to make sure she is heard

Top 10: things you can do to improve your presentation

Man and woman sitting at desk talking

Improve your presentation with feedback

photo of dictionary looking up communication

How to Write Better Emails

Women presenting to audience

5 Tips Against Presentation Anxiety

Rectangle 208 (1)

See the rust spots and convince your recipient

Rectangle 208

Facts, emotions and credibility – the three elements of persuasion

kt-1

Make your audience the hero

Person typing next to Rhetorica course material

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