Nykredit: Leadership communication at every level

The challenge

Nykredit has had to bring several new strategies to life – most recently a Nykredit story with six promises that had to become 'something we do' rather than just 'something we say'. That takes leaders who can carry the message with credibility, even when there's nothing new to report.

Our approach

We have delivered leadership communication at Nykredit's leadership academies across several strategy periods:

• The 'Winning the Double' strategy: Every leadership level was trained to communicate the strategy – personal leadership brand, tactical communication and presentations that set the right tone.
• Leadership communication for around 500 leaders: Research-based persuasion techniques, video recording and peer feedback with set roles. The focus was ownership, energy and credibility – not just facts.
• A leadership academy for 300 senior leaders: Leaders practised the Nykredit story and its six promises and received direct feedback from us and their peers using a shared feedback model.

The result

Nykredit's senior leaders each have their own version of the story, adapted to their area, and can deliver it with credibility and impact – creating meaning, direction and engagement.

‘Thank you for a really great delivery at the academy! The feedback so far has been overwhelmingly positive!’

– Lars Hoffmann, Chief Consultant and head of the leadership academy, Nykredit