About Rhetorica
Rhetorica is one of Europe’s leading business rhetoric consultancies. Since 2002 we have trained leaders, specialists and staff at more than 250 public and private organisations. Our approach is research-based: we combine research and models from rhetoric, behaviour and learning with practical exercises on participants’ own cases and everyday challenges – so they can go straight back to work and apply what they have learnt.
We make you and your organisation better at communicating
At Rhetorica ApS, we are proud of our combination of in-depth, research-based expertise, many years of experience and a reputation for training, courses and learning programs of high quality and with high usability.
Why Rhetorica
We combine academic credibility with practical impact. Everything we teach is rooted in peer‑reviewed university research – and designed so you can use it immediately.
Research-based – All our content is built on solid academic evidence, not trends or opinions.
Evidence-based methods – We use scientifically proven teaching and communication methods that deliver real results.
Research into practice – Theory becomes hands‑on tools you can apply the same day.
Credible and rigorous – Academic depth and credibility, delivered in a clear and practical way.
High quality advice and high quality courses
Our goal is to make our clients’ communications stand out. So they shine through with their message and elicit the response they want. Sometimes direction and meaning, other times commitment and motivation.
That’s why we combine in-depth knowledge with practical know-how and lots of training. Because it’s not enough to know the tools to be able to use them. Their use must be trained, practised and refined in order to be mastered. And it’s only when you master your communication tools that the magic can happen.
We are here to make it happen for you and your organisation.
Experience and insight
We always try to do better than you expect. Our evaluations are high: participants rate our trainers 5.6 out of 6 on average. We have extensive experience from many industries, high professional insight and always make an effort to connect our knowledge and tools with your day-to-day work, your workflows and your methods and templates.
So it makes a difference right away.
That’s why we also work with your real challenges, not the fictional cases you might encounter when taking other courses. Because it’s easiest to learn when what you learn is directly connected to the reality you’re in.
Selected case studies
Since 2002 we have trained leaders, specialists and entire organisations – in ministries and government agencies, in professional associations and in companies. Here are a few examples.
VELUX
Shorter decision papers, presentations with impact and meetings that lead to decisions.
Read the case study →
Nykredit
Leadership communication for several hundred leaders at every level – from the executive board to branch managers.
Read the case study →
Danish Debt Collection Agency
From legal clauses to communication at eye level – in letters to one in five Danes.
Read the case study →‘We got a professional and well-structured training program from Rhetorica, combining a high level of expertise with practical tools and meaningful dialogue, which has made it easy for us as an organisation to implement new communication practices.’
– Mette Thiel, Principal Consultant – Secretariat Director, Danish Life Science Cluster
What our clients say
The program at Rhetorica is the most directly applicable course I've ever attended. I was able to go home and implement what I'd learned the very same day, and I've seen the positive impact of giving better speeches, running better meetings and generally becoming sharper and more aware of my communication.
Esben Egede RasmussenMD, Danish Veterinary and Food AdministrationRead the case study →Thank you for an excellent delivery at the academy! The feedback has been overwhelmingly positive!
Lars HoffmannPrincipal Consultant and head of the leadership academy, NykreditRead the case study →The course gave us simple but effective tools we can use every day. Our mindset has been challenged and we've seen what we can do differently.
Dorthe TolborgChief Audit Executive, Danske BankRead the case study →Rhetorica delivers effective and powerful advice. And it's consistently at the same high international standard. […] Their sparring has helped several of our senior executives handle difficult communication challenges.
Jette Lis JensenGroup Director, Communications & HR, CembritWe got a professional and well-structured training program from Rhetorica, combining a high level of expertise with practical tools and meaningful dialogue. An inspiring and valuable program.
Mette ThielPrincipal Consultant – Secretariat Director, Danish Life Science ClusterRhetorica's teaching style and content appeal to a wide range of professional groups […] you take something new home with you – a little wiser than when you arrived. Rhetorica is highly recommended.
Sisse W. JensenThe Employment and Integration Administration, City of CopenhagenFrequently asked questions
What is business rhetoric?
Business rhetoric is rhetoric applied to working life: how leaders, specialists and staff present, argue, write and run meetings so their messages are understood and lead to action. Rhetorica works with business rhetoric on a research-based foundation and trains participants on their own tasks.
When was Rhetorica founded?
Rhetorica was founded in 2002 and has since trained thousands of leaders, specialists and staff.
What does research-based training mean?
Our tools and methods build on research in rhetoric, behaviour, psychology and learning – not on trends or personal opinions. We turn the research into practical tools and train participants to use them on their own tasks.
Who do you work for?
More than 250 public and private organisations – ministries and agencies, municipalities, unions, universities and companies such as VELUX, Nykredit and Danske Bank.
How do participants rate your courses?
Highly. In our evaluations over the past year, participants rated our trainers 5.6 out of 6 on average, and nine out of ten courses averaged 5 or higher on the 1–6 scale. On our programs, 95% of participants would recommend the course to a colleague.
Where do you work?
Across Denmark and abroad, in English or Danish.
