Ørsted: Persuasive presentations through the green transition

The challenge

Ørsted was moving from coal and oil to wind energy – a shift that required a change of mindset among staff and leaders who could communicate it. At the same time, Ørsted's specialists need to present complex, technical messages clearly and persuasively – often in English and to audiences who don't share their expertise.

Our approach

We have been a long-term partner to Ørsted since 2012, providing training and advice across the organisation:

• Ørsted Academy – Communication & Presentation: A two-day course in English for specialists and team leaders, run several times a year for more than ten years. Participants learn to make complex messages simple, establish and maintain credibility, build enthusiasm in their audience and use body language and voice to underline their key points.
• Real presentations: Each participant prepares a persuasive presentation they will give after the course and aligns their goals with their manager. On the course it is practised on video with individual feedback.
• Graduates: The internal graduate program in communication: argumentation, presentations, meetings and clear messages.
• Internal Audit: Communication training for the whole audit function and advice on the trusted adviser role – often in situations of resistance and low trust.
• Bioenergy & Thermal Power: Advice and training for the leadership team on embedding a new strategic platform, meeting-culture workshops for around 200 participants and leadership training in change management.
• Individual training: Programs for specialists and leaders, including voice training.

The result

Specialists with sharper points and slides that support rather than script, leaders equipped for strategy implementation, change management and difficult messages – and a course Ørsted Academy has chosen to run year after year.

‘A really good and instructive program. It was great to practise tools and methods in a safe setting before going home and using them in practice – very useful!’

– Charlotte Lykke, Business Project Coordinator, Ørsted