INDIVIDUAL TRAINING: BETTER COMMUNICATION OF STRATEGIC INITIATIVES AND CHANGES
Are you preparing to announce a new strategy, launch a major change, or explain a strategic project? Do you want to set clear direction and build commitment and support? An individual course in communicating strategic initiatives and change helps create clarity and alignment across the organisation.
The focus is on making strategy understandable and relevant—so people see where you are heading, why it matters, and what it means for them.
The course typically works across strategic, tactical, and operational levels. You gain tools to shape the overall communication approach, plan concrete activities, and deliver messages clearly and confidently in everyday situations.
This creates a strong link between strategy and daily communication, making it easier to turn direction into action and build sustained support.
Among others, we have helped:
- senior managers preparing to launch a new strategy
- directors who had recently joined the organisation and wanted to signal a new strategic direction
- directors seeking to align their personal leadership communication with the organisation’s overall strategy
- HR managers responsible for developing communication plans for major change initiatives
- middle managers tasked with communicating a strategy they did not fully agree with, while still needing to gain organisational buy‑in
We provide individual sparring in how:
- to bring strategy and change to life in a way that is meaningful and engaging
- to build a coherent series of communication efforts that create ownership and support while clearly setting direction
- to align your personal communication style (personal brand) with the change or strategic direction being rolled out (corporate brand and values)
- to connect strategy, tactics, and day‑to‑day language so that communication forms a clear and consistent whole
- to engage stakeholders effectively, encouraging active participation in change processes or strategy announcements
All of our work is research‑based and tailored to your personal communication style. We are also happy to combine this with practical guidance on building presentations or meeting proposals, as well as on how to argue and persuade effectively.
Form and course
Between training sessions, videos, progress, and ongoing efforts are reviewed to ensure that nothing is overlooked and that the focus remains on what is most important for each individual participant.
Overall, we work with the following format:
- Training sessions run for 1.5–2 hours and combine practical tools with hands‑on practice. We work directly with your own cases, so you both develop your skills and prepare presentations you need to deliver anyway.
- Throughout the programme, sessions are video‑recorded so you can see for yourself what you are already doing well and where adjustments are needed. This also makes it easier to recognise progress over time, as it can be difficult to notice change without seeing it from an external perspective.
- The training is usually delivered as a series of six sessions, with one to two weeks between each, allowing for continuous development and steady improvement.
A training session could, for example, consist of:
Change communication: Practical tools for building a structured approach to communicating change. Effective change communication cannot be reduced to a single presentation—research shows that it requires a dedicated process, which we work with throughout the programme.
Personal brand: Clarifying what you stand for, what you communicate, and how this connects to the organisation. You do not have to embody every strategic value personally, but if you do not, it is important to be clear about who does—and how that credibility is ensured.
Signature actions and goals: Defining the objective of the communication. What should employees do afterwards if the communication is successful? Identifying the concrete actions (if any) you want to trigger is essential.
Stakeholder analysis: Effective change communication requires a deep understanding of target groups and stakeholders—and of what they think and feel. Without this insight, it is difficult to reach people where they are.
Behaviour‑changing communication: Communicating information is one thing; communication that actually changes behaviour is something else. Research shows that specific measures are needed for this to work—and these are an integral part of the programme.
We conclude the course with a joint evaluation, followed by concrete advice and practical tools to support continued work with communicating strategy and change.
Preparation
We place strong emphasis on thorough preparation. Our experience shows that the key to success is clear alignment of expectations around content, format, and pace—both before and throughout the course.
That is why it is essential for us to understand the participants’ everyday work and responsibilities in advance. This ensures that we have a clear picture of their starting points and can design the course in a way that delivers the greatest possible value for each participant.
Calculator
Use our calculator to estimate the price of our courses. Please note that the price is indicative and is influenced by, among other things, whether a senior or manager consultant is required for the assignment and the amount of prior customisation. Placing an order is not finally binding until we have had a subsequent dialogue about the content and dates for the course.
