INDIVIDUAL TRAINING: BETTER COMMUNICATION OF STRATEGIC INITIATIVES AND CHANGES
Are you going to announce a new strategy? Are you going to launch a change internally in the organisation? Are you going to explain a new strategic project? And do you want to set direction and have commitment, ownership and support? Then you need an individual course in better communication of strategic efforts and changes.
Here you will get a course that strengthens you on a strategic, tactical and operational level. So you will get tools for both the big communication strategic thoughts, the tactical planning and even how to get it said.
Among other things, we have helped:
- top managers who were to launch a new strategy,
- directors who had just joined and wanted to signal their new direction in the organisation,
- directors who would like to link their personal leadership communication with the strategic direction
- HR managers who needed to build a plan for a change initiative,
- middle managers who had to communicate a strategy they did not 100% agree with, but still had to get the organization on board.
We provide individual sparring in:
- to bring the strategy and change to life,
- to build a series of communication efforts that create ownership and support and where you simultaneously set direction,
- connection between you as a person (personal brand) and the change or strategy change you are rolling out (corporate brand and values),
- the connection between the strategic, the tactical and the words that come out of your mouth, so that it creates a whole,
- to involve and play your stakeholders well, so that they actively participate in the change or strategy announcement.
All research-based and adapted to your personal style. And we’re happy to combine it with advice on how to build presentations or meeting proposals, or how to argue and convince.
Form and course
An individual course is tailored to your needs. There is a difference between whether you have a single case where it is crucial to get the right ‘yes’, or whether you would like general tools that will make you better in everyday life.
Between training sessions, your videos, progress and continued efforts are reviewed so that nothing is overlooked and the focus is kept on what is most important for the individual participant.
Overall, we work with the following format:
- Training sessions of 1.5-2 hours per session, where we both give
you tools and practice them with you – and with your own cases, so that you both get better and have prepared presentations that you have to give anyway. - We video record you along the way, so you can see for yourself what you are doing well and where you need to change – and so you can see how you are developing along the way (it can be difficult to notice that you are actually doing things differently and that it is working if you don’t also see yourself from the outside with video)
- Usually in a series of 6 training sessions with 1-2 weeks between each, so we continuously make you better.
- The first few times often also include an analysis of how the emphasis should be between strategic, tactical and operational levels to provide the highest benefit.
A training session could, for example, consist of:
- Change communication. Tools to build a plan for communicating change. It can’t be done with a presentation – research shows that it requires a special process that we work with.
- Personal brand. What do you stand for, what do you communicate and how is the connection to the company? You don’t have to live all of the company’s strategic values, but if you don’t do it yourself, you need to make sure who does.
- Signature actions and goals. What is the goal? What will employees do afterwards if it has been successful? It is important to define what actions (if any) you want to elicit.
- Stakeholder analysis. It is crucial for good change communication that you know your target groups and stakeholders. And know what they think and feel. Otherwise, you cannot reach them where they are.
- Behavior-changing communication. One thing is communication. Something else is communication that changes behavior. Here, the research says that special measures are needed if it is to work. We are of course working with those.
- We conclude the course with a joint evaluation, and you will receive advice and
Preparation
We put a lot of effort into preparation, as it is our experience that the most important criterion for success is that all expectations regarding content, form and pace are aligned both before and during a course. Therefore, it is also important that we know the participants’ everyday lives and work tasks before the course, so that we ensure that we know the participants’ prerequisites and know how we can best give them the benefit of the course.
Calculator
Use our calculator to estimate the price of our courses. Please note that the price is indicative and is influenced by, among other things, whether a senior or manager consultant is required for the assignment and the amount of prior customisation. Placing an order is not finally binding until we have had a subsequent dialogue about the content and dates for the course.
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